Fima

Fima is an exclusive diamond manufacturer and wholesaler based in Tel-aviv and Antwerp, providing Jewelers and Designers with unique diamonds. Fima it’s a family business and the name Fima is the name of CEO grandfather. Fima specialise in two main diamond kinds: Vintage and Super Modern. Both very rare and unique. I created their new identity brand concept with a brand new logo, stationery, packaging designs and web design.

Fima is an exclusive diamond manufacturer and wholesaler based in Tel-aviv and Antwerp, providing Jewelers and Designers with unique diamonds. Fima it’s a family business and the name Fima is the name of CEO grandfather. Fima specialise in two main diamond kinds: Vintage and Super Modern. Both very rare and unique. I created their new identity brand concept with a brand new logo, stationery, packaging designs and web design.

Year

Year

2021

2021

Service

Service

Brand and Logo Design, Web Design Concept

Brand and Logo Design, Web Design Concept

The Problem

To create an exclusive style, and make a logo that reflect the main vision of the company, combine ultra rare with super modern. One of a kind pieces.

To create an exclusive style, and make a logo that reflect the main vision of the company, combine ultra rare with super modern. One of a kind pieces.

The Solution

The concept of the logo was to combine old and new, vintage and modern, so I decided to create an emblem, very exclusive sign, composed by an F created from 2 kinds of fonts..one very old and the second very modern to reflect exactly what the business does.

The concept of the logo was to combine old and new, vintage and modern, so I decided to create an emblem, very exclusive sign, composed by an F created from 2 kinds of fonts..one very old and the second very modern to reflect exactly what the business does.