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avilable for new jobs

memorable works

since 1996

avilable for new jobs

memorable works

since 1996

Breezy Pop

Breezy Pop is a revolutionary mint gum that eliminates the cause of bad breath. Breezy Pop is a registered patent in the US and other countries. I was asked to design a mini site and mini promotional spot for the web to launch breezy pop in Israel. I put together a super stars team, with my partner in crime Avi Heltovsky and legendary copywriter Michael Grishpan, and the best After Effects animator, the crazy Yooov! Since the subject is not very sexy and we didn’t want to show real people with bad breath, we decided instead to create some funny characters, illustrated by super talented Israel Breslav, in funny daily situations, like at a party or job interview where bad breath can make very much inconveniences. The website was also custom made from scratch and featured the characters from the clip.

Breezy Pop is a revolutionary mint gum that eliminates the cause of bad breath. Breezy Pop is a registered patent in the US and other countries. I was asked to design a mini site and mini promotional spot for the web to launch breezy pop in Israel. I put together a super stars team, with my partner in crime Avi Heltovsky and legendary copywriter Michael Grishpan, and the best After Effects animator, the crazy Yooov! Since the subject is not very sexy and we didn’t want to show real people with bad breath, we decided instead to create some funny characters, illustrated by super talented Israel Breslav, in funny daily situations, like at a party or job interview where bad breath can make very much inconveniences. The website was also custom made from scratch and featured the characters from the clip.

Year

Year

2021

2021

Industry

Industry

Video Creative Direction

Video Creative Direction

Type

Type

Art Direction Promo