Greenrock
Branding & Packaging for a Medical Cannabis Line In partnership with one of Israel’s largest cannabis producers, I was tasked with launching a new visual identity and packaging system under strict regulations. Greenrock’s products were set to debut in pharmacies across the country—requiring a design that was both compliant and impossible to ignore.
Branding & Packaging for a Medical Cannabis Line In partnership with one of Israel’s largest cannabis producers, I was tasked with launching a new visual identity and packaging system under strict regulations. Greenrock’s products were set to debut in pharmacies across the country—requiring a design that was both compliant and impossible to ignore.
Year
Year
2022
2022
Service
Service
Cannabis Packaging
Cannabis Packaging
The Problem
Regulated Industry. Saturated Market. The medical cannabis space in Israel is highly competitive, with strict packaging laws and visual clutter on the shelves. The challenge was to create a distinctive brand that stood out in pharmacies, appealed to both patients and pharmacists, and complied with complex legal constraints.
Regulated Industry. Saturated Market. The medical cannabis space in Israel is highly competitive, with strict packaging laws and visual clutter on the shelves. The challenge was to create a distinctive brand that stood out in pharmacies, appealed to both patients and pharmacists, and complied with complex legal constraints.
The Solution
Clean, Confident, and Highly Visible. I developed a visual system centered around clarity, shelf presence, and brand recall. The result was a bold, nature-inspired look with strong typographic structure and controlled color blocking. I designed the first complete product line and a three-piece mini-series, setting the tone for future Greenrock releases.
Clean, Confident, and Highly Visible. I developed a visual system centered around clarity, shelf presence, and brand recall. The result was a bold, nature-inspired look with strong typographic structure and controlled color blocking. I designed the first complete product line and a three-piece mini-series, setting the tone for future Greenrock releases.
The IMPACT
Visibility. Recognition. Market Entry. The new packaging positioned Greenrock as a serious player in the medical cannabis field. It gained fast recognition in retail environments, supported initial product sell-through, and became the visual blueprint for the brand’s ongoing growth.
Visibility. Recognition. Market Entry. The new packaging positioned Greenrock as a serious player in the medical cannabis field. It gained fast recognition in retail environments, supported initial product sell-through, and became the visual blueprint for the brand’s ongoing growth.