The Solution
Clean, Confident, and Highly Visible.
I developed a visual system centered around clarity, shelf presence, and brand recall. The result was a bold, nature-inspired look with strong typographic structure and controlled color blocking. I designed the first complete product line and a three-piece mini-series, setting the tone for future Greenrock releases.
The IMPACT
Visibility. Recognition. Market Entry.
The new packaging positioned Greenrock as a serious player in the medical cannabis field. It gained fast recognition in retail environments, supported initial product sell-through, and became the visual blueprint for the brand’s ongoing growth.
