Teo
Launching a New Creative Landmark in Herzliya Pituach TEO is a public center for arts, crafts, and movement—an architectural gem developed by the city of Herzliya. More than just a building, it was envisioned as a cultural pulse point, offering music, dance, and creative programs for all ages. I was brought on to craft the visual language for its grand opening: from brochures and posters to billboards that introduced TEO to the city in style.
Launching a New Creative Landmark in Herzliya Pituach TEO is a public center for arts, crafts, and movement—an architectural gem developed by the city of Herzliya. More than just a building, it was envisioned as a cultural pulse point, offering music, dance, and creative programs for all ages. I was brought on to craft the visual language for its grand opening: from brochures and posters to billboards that introduced TEO to the city in style.
Year
Year
2023
2023
Service
Service
The Problem
New Identity. Zero Recognition. As a completely new institution, TEO needed to make a strong and immediate impression. The challenge was to convey energy, elegance, and accessibility—across various print formats and for a wide, diverse audience. The goal: capture attention and build curiosity fast.
New Identity. Zero Recognition. As a completely new institution, TEO needed to make a strong and immediate impression. The challenge was to convey energy, elegance, and accessibility—across various print formats and for a wide, diverse audience. The goal: capture attention and build curiosity fast.
The Solution
Vibrant. Playful. Smart. I developed a modular visual system using expressive photography, bold colors, and clean type—designed to scale across posters, brochures, signage, and urban billboards. Each layout celebrated movement, creativity, and the joy of participation. The design reflected both the architectural sophistication of the space and the youthful spirit of its programming.
Vibrant. Playful. Smart. I developed a modular visual system using expressive photography, bold colors, and clean type—designed to scale across posters, brochures, signage, and urban billboards. Each layout celebrated movement, creativity, and the joy of participation. The design reflected both the architectural sophistication of the space and the youthful spirit of its programming.
The IMPACT
City Buzz. Cultural Footprint. The launch campaign made TEO instantly recognizable and visually iconic in the local scene. Attendance at the opening exceeded expectations, and the materials became a key part of the center’s ongoing identity. What began as a civic project evolved into a cultural hotspot—thanks in part to a visual identity that spoke with clarity, charm, and confidence.
City Buzz. Cultural Footprint. The launch campaign made TEO instantly recognizable and visually iconic in the local scene. Attendance at the opening exceeded expectations, and the materials became a key part of the center’s ongoing identity. What began as a civic project evolved into a cultural hotspot—thanks in part to a visual identity that spoke with clarity, charm, and confidence.