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Breezy Pop is a revolutionary mint gum that eliminates the cause of bad breath. Breezy Pop is a registered patent in the US and other countries. I was asked to design a mini site and mini promotional spot for the web to launch breezy pop in Israel. I put together a super stars team, with my partner in crime Avi Heltovsky and legendary copywriter Michael Grishpan, and the best After Effects animator, the crazy Yooov! Since the subject is not very sexy and we didn’t want to show real people with bad breath, we decided instead to create some funny characters, illustrated by super talented Israel Breslav, in funny daily situations, like at a party or job interview where bad breath can make very much inconveniences. The website was also custom made from scratch and featured the characters from the clip.
Fima is an exclusive diamond manufacturer and wholesaler based in Tel-aviv and Antwerp, providing Jewelers and Designers with unique diamonds. Fima it’s a family business and the name Fima is the name of CEO grandfather. Fima specialise in two main diamond kinds: Vintage and Super Modern. Both very rare and unique. I created their new identity brand concept with a brand new logo, stationery, packaging designs and web design. The concept of the logo was to combine old and new, vintage and modern, so I decided to create an emblem, very exclusive sign, composed by an F created from 2 kinds of fonts..one very old and the second very modern to reflect exactly what the business does.
Do not drink and drive – Smoke and fly 🚀 A branding project for a series of medical cannabis packaging that I designed for “Bazelet Pharma” 🌿 “Bazelet Pharma” presents a new series of inflorescences: Frey Sativa T20C4 and Odin T10C10. These Cannabis Inflorescences are part of a series called “Green Rock” developed in a new collaboration with “Green-Fields” – an upcoming cannabis company with an innovative growing facility from the north of the country. The design of the packaging appeal the medicine / medical customer with a wink to leisure stoners.
A branding project with color and logo assets conceptually anchored as a digital museum – Sandmilk is an innovative NFT marketplace that emphasizes quality digital art and showcases great real artists from around the world. The company letters SM make up the iconic Sandmilk logo that was inspired by the symbols associated with world famous museums such as Momma and the Tate Gallery.